I'm Kriti,
Product Designer
About Me
Designing with purpose & passion
With over 7 years of experience in UI/UX design, I've had the privilege of working with startups, enterprises, and agencies alike — transforming ideas into meaningful digital products.
My approach is rooted in understanding users deeply, then crafting every pixel to serve both beauty and utility. I believe great design doesn't just look good — it feels right.
2023 — Present
Senior UI/UX Designer
DesignStudio Pro
Leading the design of enterprise SaaS products, managing a team of 4 designers, and establishing the company's design system.
2021 — 2023
UI/UX Designer
CreativeForge Agency
Designed mobile and web experiences for 20+ clients across fintech, health-tech, and e-commerce verticals.
2019 — 2021
Product Designer
Startupify
Collaborated with cross-functional teams to ship 3 products from 0→1, including user research and usability testing.
Selected Work
Featured Projects
A curated collection of projects where I turned design challenges into elegant, user-loved solutions.
Mobile App · UI/UX Design
FinTrack Pro
Fitness Tracking App
A comprehensive fitness tracking experience with real-time analytics, personalized workout plans, and an intuitive dashboard that keeps users motivated.
Web App · Product Design
LuxeMart
Luxury E-commerce Platform
A premium shopping experience with elegant product displays, seamless checkout, and a design system that elevates the brand's luxury positioning.
Mobile App · UX Strategy
ZenSpace
Wellness & Meditation App
A calming wellness companion featuring guided meditations, breathing exercises, and sleep tracking — designed to promote mental wellbeing.
Web App · End-to-End Design
Wanderlust
Travel Booking Platform
An immersive travel booking platform with rich destination storytelling, dynamic itinerary builders, and a frictionless booking flow.
Expertise
Skills & Tools
A blend of creative and analytical skills honed over years of designing products people love.
Core Skills
Toolkit
How I Work
The PRISM Method
My signature five-phase framework — refracting a messy problem into a spectrum of clear, testable decisions.
Probe
I embed with real users — shadowing, diary studies, raw interviews — to surface the friction no brief ever mentions.
Reframe
Insights get distilled into sharp How-Might-We statements and a single north-star metric the whole team rallies behind.
Ideate
Fifty rough sketches, zero ego. I explore wide, then ruthlessly converge on the three concepts worth prototyping.
Shape
High-fidelity, token-driven prototypes built in a living design system — pixel-precise and engineering-ready from day one.
Measure
Usability tests, A/B splits and analytics close the loop. Every release ships with a hypothesis and a way to prove it.
Testimonials
What Clients Say
Kind words from amazing people I've had the pleasure of working with.
Kriti transformed our entire product experience. Her eye for detail and deep understanding of user behavior is truly exceptional. Our user retention improved by 40%.
Arjun Mehta
CEO, FinTrack Pro
Working with Kriti was a game-changer. She doesn't just design interfaces — she crafts experiences that tell stories. Our conversion rates speak for themselves.
Sarah Chen
Product Lead, LuxeMart
Kriti has this rare ability to balance aesthetics with usability perfectly. She understood our vision from day one and elevated it beyond what we imagined.
David Park
Founder, ZenSpace